“How to Create a Category Five Marketing Blitz”

Five Tested Triggers that Convert Prospects into Customers

Dear Associate,

If you're an information entrepreneur, creative manager, website writer, publisher, marketing manager, or business owner — I believe I know your greatest challenge...

Effective marketing.

Or more specifically, getting more customers, so you make more money.

So how do you dominate market share? How do you leverage your marketing machine to out-produce your competitors, while saving money? How do you get prospects to notice you? How do you create so much response that it floods your mailbox with orders? Or keeps your phones ringing with leads?

And how do you create compelling ads, catalogs, brochures, direct mail campaigns and marketing materials that generate qualified leads, and then convert them into sales? Each and every time.

If you're not proactively marketing your business (and if not, why not?), you're inviting your competitors to steal money from you.

So where do you begin?

Five Tested Triggers that Get 100%... 500%...
or Even 1,000% Better Response: Overnight!

These are the actual techniques you can use right away to build massive amounts of cash in your business.

Let's look at Trigger #1:

You Need an Attention Grabbing Headline So Powerful,
It Can Stop a Speeding Freight Train in Its Tracks!

Your headline is undeniably the most important element in your marketing campaign. It's the ad for your ad, or letter. It's what people read first. Your headline has got to grab them by the lapels and get their attention.

Statistics have shown 80% of people only read the headlines. They'll skip over your ad or article until they find something that stops them in their tracks and pinches their hot buttons. Which means if you miss them here, you'll lose them — possibly forever.

Picture a paperboy on a busy street corner shouting:

"Extra! Extra! Read All About It!
Crime Boss Goes Underground
to Avoid Police Harassment!"

Gosh! What a compelling headline. It's enough to make most people stop and dig into their pockets to buy the paper. Which is what you should be doing right away — create a show-stopping headline to entice your target market to read on. Or else they'll skip your ad and you'd lose the sale.

Imagine the same paperboy shouting:

"New York Times! One Dollar!"

Would that freeze people in their tracks to dig up change to buy the paper? Not likely.

So now you know the job of the headline is to seize your prospect's attention and convince them to read on. And if they don't, you could possibly lose them to your competitors.

Yet most ads, brochures, letters, web sites, and one-sheets never contain headlines. A costly mistake. Your prospect is rendered clueless trying to guess what your pretty logo and company name really means to them. I don't want you to make this expensive mistake.

Here are a few powerful, targeted headlines:

Attention Boat Owners!

Now this headline may not mean anything to you at all but if you were a boat owner scanning the papers, it would grab your attention right away. You'd be interested to read on. That's the power of targeting your headlines. It cuts through the clutter and touches your prospect's sweet spot.

How about this one...

Lose 30 Pounds in 30 Days!

If you are a sumo wrestler, you'd skip this headline. (Or munch on it.) But if you need to shed a few pounds, this headline would sing. You'd want to quickly find out what it is that can help you lose weight and lose it fast!

Here's a famous headline promoting no money down real estate:

"Send Me to Any City in the United States. Take Away
My Wallet. Give Me $100 for Living Expenses.
And in 72 Hours I'll Buy an Excellent Piece of
Real Estate Using None of My Own Money."

This is a very powerful headline because it tells the benefits of what you get up front. There is no guessing involved. The one thing you don't want is to leave your prospects wondering why they should read any further.

And here's an adaptation of that headline promoting an Internet seminar:

"Give Me a Willing Person... Loan Me a Laptop Computer
With an Internet Connection... and Within 72 Hours
That Person Will Have a Product, a Website...
and Money in the Bank—Plus a System to Make
That Money Over and Over Again For Life!

Wow! How about that one? It gets right to the point.

Are you seeing the power that a gut-wrenching headline can do for your business? Do you see how powerful these headlines can be for a targeted niche? Don't you feel drawn to read the next paragraph? That's the reason for headlines — it draws your prospects in to want to find out more.

And if you don't do that, your materials will likely end up in the dung heap. Joining the other blasé, boring and banal promotions that most ad people pass off as marketing.

If you want to ensure the best chance of making a sale or getting a lead without wasting money — begin with a show-stopping headline that will smack your prospect on the noggin and entice him to read the rest of your promotion.

Here's Trigger #2:

Killer Sales Copy

Whether you're marketing online, television, radio, direct mail, brochures, or newspapers — killer sales copy is the spark that ignites prospects to take action. Yet most of the copy you read is dull, boring drivel that makes sales more by accident than being driven by anything compelling.

If you want to grab your prospects by the lapels - tell them what they'll gain with your product, or what they'll lose without it, and then make the sale — you need benefit-rich, gut-wrenching, emotional, saliva-inducing, killer sales copy.

Your prospect starts salivating. Her heart pumps faster. Her senses are heightened. And she can't stop thinking about it unless she picks up the phone, writes you a check or gives you her credit card number.

This is why direct response killer sales copy is the ring champion in getting sales:

It engages the reader.
It always asks for a response.
It persuades people to jump at the offer.
It convinces them to take action within a certain time frame.

Once you have killer sales copy for your ad or letter — your business will become a money magnet... shamelessly persuading your prospects to open their checkbook and write you a check. And this happens over and over again. Like magic. As often as you want.

But don't forget Trigger #3:

Using Benefits to Seduce Your Prospects...

When you ask most businesses why people buy their products, they often recite:

"Our xyz product comes in 3 sizes and 7 colors,"

"There are over 100 attachments you can use with our widget," or,

"Our fantastic product carries a trademark and you can't get it from anyone else."

Give me a break.

Most businesses don't know how to identify the benefits of their product or service. Instead, they blab about their product features. Don't let this happen to you.

Consumers buy product benefits — not features. Benefits are what sell the product, the emotional factor. Features are what substantiate the sale, the logical factor.

Here's the difference in a nutshell...

A feature describes you, your product, or your company. A benefit describes what your prospects get from buying you, your product, or your service.

For instance:

Women don't buy designer dresses from Paris because of the color or hemline design — which are features. They DO buy the Paris original to look chic, cool, sexy and to feel special, pretty, unique, and to grab attention — which are benefits.

Men don't buy a Ferrari because of the 4-wheel disc brakes or the leather seats — which are features. They buy a Ferrari to look cool, go fast, for prestige and status — which are benefits.

If you barrage your marketing materials with benefit after product benefit, and then support it with features — your sales will explode overnight.

If you're not doing this now, you're leaving money on the table every single time people read your campaign.

Let's tie everything together with Trigger #4:

Make Your Offer So Irresistible
They'd Be Nuts to Pass You Up

The majority of marketing materials contain zero offers. I hope that's not you. If it is, then you're probably unloading your money to ad agencies and slick salesmen in cheap suits with the hope of huge returns. What a travesty. It gives advertising a "Bad Rap."

If you have no offers in your colorful brochure, why would anyone want to call you and hand over their money or contact information? And if you answer, "Because of the beautiful brochure design" — I will hurt you.

Most promo materials conclude with, "For more information, call this number or email this address... blah, blah, blah."

How absolutely boring and undeniably passé. It seems they're not trying to make any sales or get leads. But you're unlike them because you DO want to make sales.

Here's how I structure my offers:

If I wanted to sell you my 4-year old slow computer for $1,000, you'd have a few choice words for me, wouldn't you? It's too old. It's way over-priced. Probably got a virus or three.

Ah yes, but if I sweetened the deal by throwing in my $50,000.00 luxury sedan with the offer expiring TODAY — I'd bet you'd have the thousand bucks in my hands in no time. Right?

I'm sure we're on the same page now.

Do you see how you can structure your offers so someone who doesn't even understand English would quickly give you her credit card so she won't miss out on your deal?

Yet in most ad agency promotions, you rarely see any hint of offers (even bad ones). If you're marketing is lacking sweet offers — your phones will be collecting dust, and your employees fanning dust bunnies.

Don't make this expensive mistake!

Solution: Make your offer so absolutely mouth-watering, they'd have to be looney tunes to pass you up.

A common missing element revealed in Trigger #5:

How to Use Risk-Reversal to
Raise Your Sales and Profits

Let your prospect know you stand by your product. Don't be afraid to mention your guarantee up front. It takes away the hesitation and buyer's remorse from the purchase. People who are teetering on the fence will buy your product just because you offer a guarantee.

Companies like Land's End, Craftsman tools, and Saturn cars have made a living off their strong guarantees. They've taken the risk out of buying their products and reversed it back to them. Consumers have that much more faith and confidence in companies that boldly stand by their products.

How about you? Are you taking all the risk? Or inverting it so your customers know they won't be stuck with a lemon?

And if you offer a guarantee, honor it. Your reputation is on the line.

The super successful chain Wal-mart takes everything back. In fact, their risk-reversal is why many shoppers continue to shop there. It's a very powerful incentive knowing that you don't have to worry about returning a product if it's not what you wanted.

Model Wal-mart's success and make it simply irresistible to do business with you. Offer your guarantee up front.

Do yourself a favor...

Take these action steps NOW to revamp your marketing materials. The sooner you do, the sooner you'll see more money rolling in.

If you can't at least double your sales or leads after making these changes in your marketing, you may qualify to receive further help.

You may have a product with a huge market but lack the proper promotions. On the other hand, you may have a product you love, but the market's too small. I can help you with the former, but not the latter.

What's the Difference?

Imagine operating a retail store and holding a huge One-Day Sale. Your customers are lining up outside an hour early. As more people arrive the tension mounts as the ones who got there first are holding their ground. They look back and see how smart they were arriving earlier.

Five minutes to go and all eyes are fixed on the front doors. You get a little nervous seeing the mob of people but discount that knowing you'll have a huge day.

What if this could happen to your business everyday?

On the other hand, if you're trying to sell camels in downtown New York City, you'd have a bit of a challenge. The market's too small and you'd have a tough time with upkeep.

That's the difference...

Direct response marketing simply gathers a starving crowd and makes them salivate. They're burning to buy what you're offering to satisfy their hunger.

But only if there's enough people wanting what you're offering...

If you have a product or service that has a sizeable marketplace, I can help you gather that starving crowd, gratefully opening their billfolds to hand you their money.

I can help your company gain more profits and leverage your advertising dollars through affordable marketing. I specialize in direct response sales writing that seizes prospect's attention and persuades them to respond. To take action.

Unlike image ads and branding promos, which can cost you a fortune — direct response marketing asks for a response each time. Frankly, most ad agencies and in-house marketing departments go for cute, clever and brilliant promotions, while forgetting the single most important reason for marketing: MAKING SALES.

Then making upsells.

And then making repeat sales.

For instance, Taco Bell canned their little Chihuahua and the ad agency that created it. Dominoes dropped the "Bad Andy" campaign and their creators. Sales were actually down during those campaigns.

And look at those Superbowl spots. They're brilliant for laughs and awards, but do little to boost profits.

It goes to show that when the rubber meets the road — sales and profits are the only reasons for your marketing campaigns.

So if your phones aren't ringing with orders, you know your marketing is costing you. And before spending another dime, you can test a new headline, restructure your guarantee, make a new offer, or advertise in a different publication before you run it again.

Do a small test, track the results, and make adjustments. This way, you won't waste money on a weak promotion.

If you don't have time to experiment on your own, I can help you:

Create Promos that Gets Prospects Calling You

I only have one result in mind if we work together — and that's to get prospects to call you. To spend money on you.

Is your business suffering from these symptoms?

Here's the deal:

Call me for a free consultation. If you are accepted, send me all of your marketing materials overnight. Show me your project, past promotions, what worked, what didn't, which offers, headlines, ads, sales letters, premiums, types of mailing lists, newsletters, web sites, brochures, and so on.

I'll give you my overview and fine tune your marketing so you can immediately earn more profits right away.

Please listen...

If you want to add a measly $1,000 to your sales each month, please don't call.

This offer is intended for serious business professionals and entrepreneurs who dramatically want to add a few more zeroes to their bottom line.

I don't cater to industry rookies. If you're a multi-million dollar company or have the potential to be one, and you want to stop wasting your dollars on spur-of-the-moment marketing ideas — call me for an analysis of your marketing materials.

I will give you proven strategies to energize your marketing to make you bucket-loads of cash.

No hype.

No bull.

And no abstract theories.

As a direct response specialist, I know the psychological triggers that get people to take action. And to open their wallets to hand you their money.

If we work together, you'll get:

Please know in advance...

Because of time constraints, I don't have the time to baby-sit or spoon-feed you. I'll be blunt and to the point. If you've spent thousands of dollars on your website and I chastise it from top to bottom — please don't take it personal. My goal is to make you an armored truckload of cash. That's my mission for you.

And if you've got a successful marketing promo already and want to generate more dollars — all you may need are a few key changes in your copy that can dramatically overload your sales department with orders.

Or I can show you how to generate additional profits through one of the least expensive mediums — the Internet. The days of the dot-bombs are over. It's time you employ one of the best ROIs in your business. The Internet is fast, inexpensive, and a real goldmine if you know how to use it.

Another tip: You can run ads in different publications to penetrate new markets. You see, you are only limited by your beliefs. I can show you how to run tests to gauge the marketplace and ethically steal new business while your competition is asleep.

Another item. It's important...

If your materials are rejected — please don't slit your wrist. You've got to know you'll go broke trying to push a two-dollar widget to 10,000 qualified prospects.

Your product or service must have a marketplace that will continually buy from you, or else you'll be raising skinny children. I mean super-model skinny.

And you need to know I don't work with people whose vision is small. If you want to work part-time promoting your hot dog stand — I won't be much help to you. You'd barely make enough to feed yourself much less pay my fees.

But if you have an over-the-top vision with a product people want to buy, and what's missing are cash generating marketing ideas and attention-grabbing killer ads — call me now to find out how we can boost your profits to the nth degree.

So here's how to qualify...

Number one: Call me direct at 1.800.698.8127 for a free consultation. If you can convince me you have a product or a service that has a starving marketplace — send me all of your marketing promotions overnight with website links for me to view and a modest bribe of $5,000. And I'll return with constructive recommendations that will transform your marketing into a moneymaking machine.

Some of these modifications alone could be worth $100,000.00 to $500,000.00 if you know how to use them. Really.

Number two: In addition to your deposit, you must include a short note on why you want to build your business, and where you want it to go. It can be from one paragraph to one page. Be up front and honest. What I'm checking for is if we'd be a good match.

Why the low $5,000 upfront fee?

Simple. It's a good faith payment for me to even look at your materials. It also tells me how serious you want to generate barrels of cash.

It's also to screen out chiselers, tire-kickers and tourists. Those leeches and weasels who want to pay a dime for every dollar of your product.

I normally charge $10,000 to $15,000 for a single sales letter with a piece of the action. I know the value I give my clients and I want the same for you.

But You Get a Special Deal...

For a limited time only, I only want part of the fee up front. Send me $2,700 on a bank check, so I'll know you're for real and we can begin making your business into a high-yielding profit machine.

Make no mistake, I do want the other $2,300. But not until you've proven to yourself that my marketing out produces your current results...

And works like a loose Vegas slot machine.

Therefore you can pay me the balance of $2,300 only if...

You've Grossed at Least $50,000!

Directly from the copy and money-making methods I've prepared for you. That's about as fair as I can make it without losing sight of my goals. I can do no more than that.

You can make over $50,000.00 and only shell out $5,000. And you can continue to make even more... $100,000.00, $500,000.00, or more with that initial $5,000 investment.

This is especially true if you're in real estate, offer high end products, or have a large database. You are only limited by your beliefs and how high you see your business growing.

However, it's only fair to warn you...

If you're thin-skinned, easily offended, and object to constructive criticism — save your money. Don't call.

Likewise if you're one of those wannabes or curiosity seekers who start a project without any plans of finishing it, you'll be dropped from the deal faster than Ivana dropped Donald.

Your Twice-Protected,
Risk-Free Protection

After your initial approval, send in all of your marketing materials overnight with your bank check for $2,700. If I feel I can't serve you — I'll return your check. And I'll explain why.

I don't want your money if I don't think we can make tons more. That's your first risk-free protection.

During our next briefing, if I feel we're not a good match or I believe you're one of those parasites mentioned earlier — then we can nullify our relationship. I'll return your check. That's your second risk-free protection.

I'm keeping my price fair so people with a dream can test-drive my services. Because I'm betting that once we run a winning ad or letter, we can build on future profit-pumping promotions that can drive your sales into the millions. And I'd get to skim a little off the top.

The days of promoting a single best seller are over. You need to pump out a series of related products or spin-off meaty projects in other mediums. (Think of Star Wars or Harry Potter.)

We'll look into creating a library of other resources that generate income 24/7. Even while you sleep, on a Caribbean Cruise, or skiing from the Alps.

So you see, I do have money-grubbing reasons to work with you and ensure your success.

There's also another reason...

There are hundreds of marketing mavens who are out there to bamboozle you into buying their marketing packages. Some are actually worth their fee. But many others are your garden variety sales reps peddling their expensive ad space to you in a publication that doesn't even target your niche market.

In other words: They're wasting your money!

These con artists don't provide any real value, taking advantage of the unsuspecting entrepreneur or the struggling company. All they care about are their commissions. I hope you've never been victimized.

These slimebags give legitimate marketers a bad name and denigrates the entire industry a few notches.

Well I'm sick of it and I believe you are too!

I realize some of you may have already fallen prey to these hucksters. Or maybe you're considering one of their packages right now, trying to decide where to best invest your dollars, pounds, or euros. If that's the case, please ask the sales rep if he/she will back up their program with a 100%, twice-protected, risk-free protection.

Or maybe you're sitting on the fence — not wanting to offend your in-house marketing team. Or maybe you'd hit a wall of resistance from your marketing department responsible for those brilliant, clever spots that have flatlined company profits.

You probably don't have a lot of money to waste. You've got to have a winner soon. So I'm making this never before attempted offer in the hopes it will push you over the edge, and make the commitment to take me to task. And remember, I'm taking all the risks.

Is this assessment right for you?

That's a very good question. Only you can decide. Ask yourself these questions...

1) Are you a company owner/executive, a successful entrepreneur, or someone who would like to be in one of those two groups?

2) Are you prepared to be open-minded, ready to adapt and accept powerful proven concepts, and then go and immediately apply them?

3) Would you like me to personally tweak your marketing efforts so you can start making more profits?

4) Do you have a valuable product or service that will benefit masses of people, but the major hurdle holding you back has been poor marketing?

If you answered YES to those questions and are committed to making some strategic changes — you'll soon be on your way to raking in huge profits.

Who should call...

As you may have figured by now, this program is for top-level executives, top income earners and for people who strive to be at the top. If you're grossing more than $100,000 a year in sales, this deal is perfect for you. You don't fear bold ideas, especially those that could multiply your results exponentially.

If you're stuck around $50,000 to $100,000, this may be the most important move of your professional career. You'll discover the necessary changes that will break you out of your rut and easily gross six-figures.

Now that doesn't mean new business ventures are shut out. I get excited working with people who have a dream - but that dream has to be salable. Just because you have a product measuring whale migration just doesn't cut it.

Who should not call...

As mentioned earlier, if your goal is to add a measly $1,000 to your sales, this program is not for you. You're not ready to handle wealth and you may be suffering from fear of success.

And don't call if you think I'm a magician bent on making you rich out of thin air. I do want you to be rich, but by testing and tracking powerful strategies. Not hocus-pocus.

As you've figured out by now - I don't rely on chance, astrology, or a crystal ball. But on proven strategies that have worked very well by connecting with your prospects.

What you can expect from me:

I will personally work with you, conceptualizing and re-strategizing your marketing materials to grab more sales and stuff your pockets with cash. Then, depending on your product and your budget, we can develop new income avenues providing you multiple streams of income.

This is where most businesses fall down. Once they have a profit-building model, they get cold feet about adding other profit-centers and leveraging their assets. They get comfortable and lose sight of their competitors and their edge. They put their business on auto-pilot. This is a costly mistake. Don't let this happen to you.

Here's how we'll work together...

I'll help you with your flyer, brochure, website, sales letter, press release, and anything else that's appropriate for your promotions. I may suggest other methods of reaching new customers or upselling your database. And then have you test and track those results.

Your responsibilities:

After you've sent in all of your marketing materials I'll conduct a phone interview with you. That's a chance for us to get better acquainted, see if we work well together, and discuss your past marketing results and future potential. If your interview is declined, I'll send your check back. If accepted, we'll proceed.

You must agree to apply my marketing methods without any modifications. I want you to track the results and record them. That's to let me know if we should test further. We can also look at new products to offer through your pipeline.

Then you will send me the balance of $2,300 in a bank check once your gross sales have reached $50,000. You're also responsible for any fees, bonuses, or profit-sharing we've agreed upon.

If you publish a product catalog — I will not write copy for your entire catalog. But only for one or two of your top sellers. Pushing a high profile item will add new customers, increase your cash flow and back end sales.

Then you can track those results and have me do your secondary items as a separate project.

Another important item...

You'll be responsible for paying my fees on time. I don't chase after money or beg for more clients. I just create more by expanding my universe. And that's exactly what I want for you.

If a situation develops where you won't pay me — then it's best we no longer do business. I have no second thoughts about firing a client because they don't think it's important to pay me on time. Believe me, I don't need the negative energy.

I will not refund your initial payment. And I still expect my royalty checks on projects I've worked on.

And since we're on this subject: There are no guarantees or refunds of any kind. If I accept your project, it means I put other projects on hold. If you don't follow through exactly as I have outlined, then that's on you. You're expected to follow through on your end. I should also mention:

No Specials, Discounts, or Coupons...

This offer is perfect for your business if you really want to leverage your marketing and make huge profits. If you don't have the money to pay me, then it's possible you don't have the money to develop and mass-produce your product.

I'm offering you the chance to cash in on your expertise and talent. And the ability to make wads of money. It's unethical to think that anyone would ask for discounts when conducting business at this caliber.

I'm looking for people who understand the potential of their business and are ready to claim their success. If that's you, call 1-800-698-8127 and leave a message with the best time for me to reach you.

I'll return your call to discuss your product and marketing plan.

If you are a start-up company — I want you to know: Your business is secure with me...

If you are planning a product launch and want total anonymity — I will honor your wishes. It's just sound business practice. My goal is to make you tons of money. And I have no desire to jeopardize that.

If you're super confident you've got a product with a starving marketplace — send in a bank check for $2,700 with a short note about you, your business and your goals, and overnight all your marketing materials with website links to the address below.

I'm looking for people who know the profit potential of their business and want to grab their share. If that's you, call me NOW at 1-800-698-8127 to secure an opening.

By the way, rates are subject to change without notice...

If it becomes too demanding — I will have to raise my rates. I don't want to rush through a promotion to please everybody. I don't want to be accused of being sloppy. I'm sure you'd agree.

If you want to leverage your marketing dollars, get more prospects to call, and create more cash flow for your business, this may be the best opportunity you're ever going to receive. Jump to it!

Warm Regards,

Tommy Yan

P.S. If your sales have taken a nosedive, struggled to get more business, faced cash flow problems, and barely generating profits, then what you need is a Professional Marketing Analysis. For a short time only, take advantage of this one-time discount and call to qualify for your analysis to start producing massive amounts of cash, overnight!