The
Dirty Lowdown...
Dear
Associate,
I
attended a Wealth Creation meeting hosted by two businesswomen.
They gave fascinating tidbits of financial information not
many people are aware of. One of the two women wanted me to
help with the promoting.
So
I asked her, "Have your ever been in trouble with the
Law?"
She
was astonished as to why I would ask such a personal question.
And she thought what does any of this have to do with her
seminar?
I
replied, "People want to know who you are. The real you.
Not only the nice things you want them to know about, or the
reasons you do what you do, but the genuine person behind
those nice things."
In
today's business climate, we have so many self-proclaimed
experts who claim you can get rich if you buy their program
that people are getting skewered. They don't know who or what
to believe anymore. And they are more skeptical than ever.
To
combat this skepticism, you've got to be real with people...
Genuine.
Which
is as hard as pulling teeth for most people because they've
been programmed to only show their good side: The flawless
angel touched by God that can do no wrong.
But
that's why this method is losing steam...
We
have thousands of archangels parading their perfect stories
around the country. And ten times more affiliate angels earning
their halos through these same type stories. But if each one
has done everything right and have always gotten great results—why
are there so many used angels?
To
relate with today's savvier audience, you include facts you
may not be proud of. You reveal personal flaws you've buried
for years. And you expose some of your vulnerabilities.
Because
in the real world, there are no perfect people. And anyone
portrayed as such is not totally believable.
If
you reveal a flaw, your audience will connect with you on
a deeper level. A new tier of trust develops. And what you
say will carry more weight.
They
want to know you've had struggles, trials by fire, and even
contemplated quitting just like they've had. They want to
know you've had doubts and fears. They want to be touched
by your pain. In short—they want to know if you're as
human as they are.
If
you told them you've never made mistakes, you've never had
enemies, and everything you've touched turns to gold—they're
going to puke. It's too fairytale. You've place an invisible
wall between you and your audience. And you may never hear
from them again.
So
she cooperated...
She
gave me some juicy details from her past. It was downright
delicious. She was a naughty little she-devil. You could never
tell by looking at her today.
Now
I had something to work with. I portrayed her as a rebel,
which worked well with the seminar she was promoting. If I
billed her as a Princess Diana clone, it wouldn't have worked
as well.
Ask
yourself...
If
you're a speaker, author, consultant, or coach—how are
you being portrayed? What makes you stand out from the crowded
pool of your competitors? What makes you original?
Why
would anyone pay to see you? Why would anyone hire you? Or
buy your products or services? Or mention you to their friends
or peers?
Sometimes
you need to tell the dirty lowdown... the skinny on the real
you. Or declare something unique that sets you apart from
the pack. And exposing that you're human will shortcut that
process.
Until
our next journey, I wish you...
Rich
blessings,
Tommy
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Tommy Yan helps business owners and entrepreneurs make more
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