Creating
an Emotional Connection
Dear
Associate,
It
was a ho-hum Sunday afternoon in the city of Poway, just northeast
of San Diego. I made my way into a US Bank satellite branch
inside a Vons supermarket to pay my Visa statement. One teller
was helping another customer while the other was seated stationary
at the desk/counter.
I
greeted the one sitting down, handed her my payment and sat
in one of the two chairs facing her. She began moving her
fingers across the keyboard to access my account. With a few
clicks of the mouse she was on the webpage she wanted.
I
watched her go through the motions as she focused on her monitor.
Not a word was uttered. I scanned behind me to see if there
was anything remotely interesting happening in the store.
Nothing. I began to feel as if I was just another cog in the
wheel of her dull workday.
It
was business as usual for this teller until I broke the ice...
Pointing
to her gold foil bag of Lindt Lindor Truffles on her desk
I asked, "How do you like those?"
You
wouldn't believe what happened next...
It's
as if the clouds parted, night turned into day, and she won
the lotto. My teller's face instantly lit up with a humongous
smile. Her eyes grew larger and she focused entirely on me.
Score one victory for your editor.
She
replied, "I love them. A customer gave those to me the
day before. I especially like the ones wrapped in white."
Then
she began processing my payment with more vim and vigor. Her
tone and posture became enthusiastically positive. She smiled
and became quite engaging. In short, she came alive.
What
just happened?
I
created an emotional connection with her and we bonded immediately.
Now instead of being on different sides of the desk
she's on my side looking out for me. And isn't this a good
thing?
Here
are three keys you can trigger to create an emotional connection
with anyone...
1)
Observe. Do a little detective work. Look for clues in
behavior, body language and surroundings. There's probably
nothing worse in communicating than looking straight at someone
without really seeing anything.
2)
Listen. Pay attention to the other person's words and
tone. Nod your head in agreement. Shy away from controversy.
If you listen intently to what someone is saying, you'll discover
little signposts. Following one of these signposts can give
you the power to become a killer conversationalist.
3)
Smile. When you smile you're giving something away. You
have something positive to offer. It shows people you're not
only there just for yourself. It creates a connection without
saying one word.
In
my experience, life is what you make of it. You have the power
to trigger positive experiences anytime you want by creating
an emotional connection. And aren't positive experiences what
bring you the most joy and happiness and make life worth living?
Warm
regards,
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