The
Ideal Employee...
Dear
Associate,
She's
never sick, late for work, or cops an attitude. She doesn't
abuse her breaks, make excuses, or waste time on the phone.
She never argues, complains, or circumvents authority.
She's
dependable, trustworthy, and doesn't loiter around the water
cooler. She follows company rules, policies, and protocols.
She's dedicated, communicates in your language, and often
works past office hours.
She
doesn't get tipsy at office parties, shmooze her way into
a power clique, or succumb to vicious rumors. She's not concerned
about office politics, glass ceilings, or dress codes. And
no one will ever accuse her of getting too friendly with the
boss.
And what really sets her apart...
She's affordable and rarely asks for a raise.
She's
not hard to reach. In fact, you won't need a headhunter to
locate her. You can find her almost anywhere. She's probably
the first team member you'd want to recruit when making your
online presence. What's her official name?
The
Amazing Autoresponder.
If
you do anything online, she can simplify your life. When a
prospect, client or customer requests more information through
the Internet—she will instantly take care of it. And
that's basically her job description.
What's
nice about her is:
She
works while you're asleep, on weekends and holidays. She never
request vacations. She's smart, can multi-task, and is easy
to work with. You won't have to dish out extra expenses for
her health benefits, Worker's Compensation, or even a Christmas
bonus.
You
program her once—then leave her alone. She automatically
takes care of your business. If you're ever concerned about
her accuracy or consistency, you can test her anytime of the
day. Or night. It's fast and easy.
And
three major reasons why she's your ideal employee:
1)
When someone sends you an e-mail, opts in to your squeeze
page, or places an order—she promptly replies without
you lifting a finger. You can program her to send a thank-you
note, a questionnaire, or a resource list with links back
to your website.
Imagine
the professional impression this makes with your clients and
prospects. You can also include assembly instructions, pictures
or illustrations, or additional warranty information. Can
you see how this will reduce buyer's remorse?
And
if you wanted to create a database from people replying to
your e-mail campaign, instruct them to hit "reply"
to your e-mail link instead of having them click on a link
to a webpage. They will get the same message, but you will
capture their contact info this way.
2)
You can also program her to enclose call details for an upcoming
teleseminar, give directions to an industry trade show, or
include complete hotel and flight recommendations for a one-time-only
weekend workshop. Your clients won't have to get on the phone,
write an e-mail, or speak with your voicemail. All they do
is check their inbox for the complete details.
This
frees you from going back and forth with each new request.
Menial tasks are completed automatically while you spend time
with more important activities such as marketing.
3)
She can be programmed to deliver a special report series,
a mentorship course, or a digital product premium included
with a purchase. This gets fulfilled with lightning speed
so your customer is instantly gratified. They're hot for your
product and nothing cools them down more than having to wait.
You
can also splice tips, instructions, or beneficial content
in-between your series to create extra value and to reduce
drop-outs. Surprise them with a few extras and they will value
you even more. And they will likely buy from you because you've
shown you deliver more than expected.
At
the top I deemed her as the Ideal Employee, but as you can
see, she can run rings around her co-workers.
Warm
Regards,
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