How
to Become an Engaging Speaker
Dear
Associate,
I
gotta tell you... it was painful to watch. I viewed a speaking
associate's online videos. She's a trainer with corporations,
Fortune 500 companies and college academia. Prior to that
she spent years as an educator in her native country.
But
her teaching style, which she probably thought is her strength,
is her Achilles heel...
Because
what may have worked for young minds in classrooms doesn't
necessarily work well for adult minds in the western world.
Are you with me? When your audience is silent... when there's
little engagement... when there's not much interaction...
doesn't that make you wonder why?
"I
watched a couple of your videos," I mentioned. "Would
you like a suggestion?"
"Sure,
I'd like that," she replied with a surprisingly eager
anticipation.
"Spend
less time educatingand more time entertaining,"
I injected.
"Okay.
I agree," she responded. "Western audiences want
to be entertained. But how do I do that?"
Aah...
she asked the right question...
Because
this is the start of working with the Force. This is where
a Padawan's journey begins. The act of transforming yourself
so you can impact humanity from a Jedi's view.
If
you're looking to engage your audience, keep them engaged
during your talk and maintain that engagement long after you've
departed... then you must master these three powers of engagement:
1)
Making a grand statement.
This
is a statement that excites your audience to want to hear
more. For instance, you can make a promise, give an opinion
or introduce a smashing offer. A great time to make your statementsyes
you can have more than oneis right before and/or right
after scheduled breaks.
For
example:
"Today
I'm going to reveal my latest step-by-step formula on how
you can become the most noticed, most talked-about and most
famous sign twirler on street corners, strip mall entrances
and shopping center parking lots.
"After
30 years and billions of dollars spent, we're no closer to
finding the cure for cancer than we were on day one.
"Be
the first to answer my next question and I'll give you this
complete anti-vampire kit, filled with garlic wreaths, a crucifix,
a wooden stake and a fiberglass neck brace... a $49 value."
2)
Leading with a question.
Why
a question? Because it begs for an answer. And it instantly
engages people's minds.
You
can ask questions that intrigue, are benefit-laden, controversial
to long-held beliefs, drive your point across, and many other
types that open minds. Avoid the trashy, manipulative and
sarcastic questions. Those may close minds.
I'm
not a fan of asking a question that requires little or no
thinking. The reason is it lets them off the hook too quickly.
To pique, keep and reap audience attention you must wrestle
with their thinking.
3)
Telling a story.
Bill
Gove, the father of professional speaking always said, "Make
a point. Tell a story. Make a point. Tell a story."
What
do we know about stories?
Stories
add impact to your points. They paint pictures. They create
emotional connections. They move audiences. They provide fullness
to your lessons. When you tell a story, people give you their
full attention.
But
be careful...
Avoid
telling a story for the sake of storytelling. A story should
lead to a point, a lesson learned or an unexpected revelation.
There's nothing worse than leading people on a roller coaster
ride with no end in sight.
In
the final analysis speaking isn't about you, the speaker.
It's about your audience. Give your audience your very best
by engaging them with stories, questions and grand statements.
Warm
regards,
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