Update: It was standing room only. About 150 highly targeted leads packed in a room that's supposed to fit one hundred. The music was pumping, the staff alive, and the speaker ready to dish out his message.

I attended a no-cost lead generation sales event at the Mission Valley Resort in San Diego. The speaker was from Sacramento who had once worked for Anthony Robbins. He put on a one-day sales training as an introduction to his twelve-month sales coaching. Sales people, consultants, network marketers, realtors, insurance agents and other professionals made their way to this event.

If you know me at all, I'm not the sales-type. I don't want to hear sales pitches, especially from those credit card companies who reverse my inquiries into time-wasting sales pitches. I don't do NLP. In my opinion: making the sale is not priority one. Building that relationship for repeat sales is.

So what was I doing at a sales training?

I was comparing notes. I must admit, it was superbly done. The speaker and staff were no strangers at hosting events. They put the audience in the right mood. It was a work of art.

Read today's feature article to see how you can produce your own work of art.

Feature Article: Super Lead Generation Event...

Resource: Instant Income

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Giving versus Getting...

By now, you're probably tired of hearing about Anna Nicole Smith. One local radio station repeatedly blared her name every 15 minutes. Do we really need to be bombarded with the mind numbing of gossip-laden, voyeuristic news? It serves little or no purpose and glamorizes victimhood. Let her rest in peace.

On the other hand, I just met and helped Steve rearrange some furniture in his storage. He became a father recently and is awaiting deployment to Iraq for the second time. You'll never hear about him in the news unless he comes back in a body bag. Is this how our country memorializes its heroes?

Anna Nicole Smith seemed infatuated with getting media attention. She was not ashamed of airing her dirty laundry in public. Even in death, she's making headlines. I wouldn't be surprised if they're working on her biography and movie deal.

What Steve will face is heavy gasping from sand-filled lungs, constant sweating from the 130-degree desert heat, and if he survives the guerilla attacks—he makes do with a small government paycheck. No fame, fortune, or free lunches. I can't help but think our soldiers give so much, yet reap so little in return.

From the immortal words of John F. Kennedy, "Ask not what your country can do for you, but rather what you can do for your country," so epitomizes the plight of our front-line soldiers. They give more than they will ever get back. Won't you hug, shake the hand, or bake cookies for a soldier today?

Super Lead Generation Event...

Dear Associate,

One of the biggest boosts giving your company a barrage of new business is planning and hosting a Super Lead Generation Event. Unlike ads, squeeze pages or teleseminars—the targeted prospects get to see and meet you in person. If you're good, this is an immense credibility builder. And will lead to an incredible amount of new business.

If people know, like and trust you—it's much faster for them to become customers and a source of continued revenue. Probably for many years. And watching you in action can instantly establish that trust and position you as a leading expert in their eyes.

Imagine your new leads buying your books, CDs or coaching program instead of buying from your competitors. Calculate the lifetime value each new lead is worth that will pay for your event many times over. And entertain the word-of-mouth advertising you get as they make referrals.

Here are the Top 10 Tips that will make this happen:

1) Booking the meeting room. If you were hosting a no-cost event, you'd want to save money on the room. Don't book a larger room than necessary. It's better to have a standing room only event than one where people see empty seats.

You may decide to skip the refreshments. Coffee, tea, and pastries are added costs you may not want to incur. Besides this creates more distractions for your message.

2) Marketing the event. You've got to shout it from the rooftops. Mention your event on your website, e-zine, database, coaching calls, and even the local newspaper. Don't be conservative. Host a free teleseminar or advertise on local radio. Send a press release to online and offline media sources. Mention door prizes. Get noticed.

Incorporate some type of capturing device to monitor the number of probable guests. This will aid in selecting the room size, number of seats and seating arrangement.

3) Guarding the registration. Collect business cards and contact details from all attendees. Ask if they would like to sign the guest book. These names become a valuable resource for you for future promotions. Beware of con artists who want access to your guest list or who are soliciting your leads for their deal.

4) Incorporating music. There's something about upbeat, up-tempo and driving music that electrifies the air with excitement. Music seems to draw us closer and tune our minds landing us on the same page. Best when used prior to the meeting, during breaks, and after your close. Coach or cue your sound guy on the volume levels.

5) Upbeat staff or volunteers. They are the speaker's extended eyes and ears. They should always wear smiles, offer firm handshakes and help with general questions. If the music's playing, they could show their involvement with light hand clapping.

They can help guests find a seat and coordinate with hotel staff if there are unseen shortages. They should have the authority to invite hecklers to leave. And if you have a shy audience, they can help by leading them into exercises or Q & A sessions.

6) Connecting with your audience. Mixing humor, stories, case studies, mistakes and lessons learned make for a powerful and vibrant talk. It shows you are genuine and identifies you with your audience. When you empower them instead of instructing them—they'll be self-motivated to reach business breakthroughs sooner.

7) Acknowledging your scholars. This is an immense credibility builder as guests receive social proof of your system working for others. Ask for bullet style testimonials from your students. Keep this part upbeat and moving. Some have driven or flown in from other states to support you. Edify their hard work and dedication.

8) Keeping your program action oriented. Allow for audience mingling at specific intervals. Have them meet their surrounding neighbors. Encourage business card swaps.

If you provide a workbook, have them fill it out. Keep them scribbling. Help them by saying, "On line seven jot down this answer..." And if a page in the workbook looks out-of-sync, acknowledge it, let the audience laugh, and continue on. They'll appreciate your sincere honesty.

9) Recording your event. Your recording becomes a powerful tool for your business. You can produce CDs or DVDs of your entire event to sell as a product, given away as a bonus, or passed around as a prospecting tool.

It's important to have a professional recording so hiring a sound guy and/or camera person or crew can make you appear like an industry leader. Be sure to state your taping intentions in your marketing materials. People need to know prior to your event.

10) Being upfront with your motives. A sophisticated audience realizes you don't invest in any event without receiving something in return. Let them know your intentions early on. Many will appreciate you candidness. It sends a message that you have nothing to hide.

Why is this important?

Those who must leave early can make an early purchase or ask to receive more information. Those who arrive resistant to any offer can relax and enjoy your message. And the rest can decide by the end of the event.

Your lead generation event can become a valuable source of future profits. And by following these tips: you can guarantee a great turnout, expand your territorial influence, and position yourself as an authority on your topic.

Warm Regards,

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