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In This Issue...

Update: It's hot fun in the summertime. I hope you're getting your share of picnics, barbeques and beach parties. Getting out of your office and enjoying good times helps you become more creative. And that leads to a richer life.

Feature Article: Gratitude: The Secret of the Rich

Resource: How to Win Friends & Influence People

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A Note From Tommy...

The Golden Rule Applied...

In those early years of self-improvement I noticed a colleague always getting what he wanted when we ate at restaurants. He got special treatment. The restaurant staff seemed to be hovering and were happy to give extra service. They always made fresh coffee for him when he arrived.

I discovered some of his secrets...

1) He spoke with them kindly as if they were his friends;
2) He made them feel important and respected them; and,
3) He not only tipped the waitress, but the busboy and the bartender.

It became easy to see why he was a favorite customer. He treated people right. And it was natural for people to reciprocate.

Feature Article...

Gratitude: The Secret of the Rich

Dear Associate,

What do you do right after someone refers a new client to you? How do you handle gifts from satisfied customers? What do you say after receiving a compliment? And how many times do you get invited for cocktails?

What? You say you've never received any of these in your life. You don't believe in Santa Clause or the Tooth Fairy. And people are too busy thinking about themselves to pay any attention to you.

What's up with that?

In today's "me, myself and I" society we tend to forget there are people who do nice things for us. It could be the gentleman opening the entrance door, the maid who does more than expected cleaning our house, or the prominent socialite inviting us for brunch. They thought enough about us to go the extra step. Wouldn't it be rewarding to let them know that we appreciate them?

I'm on Sondra Thiederman's website. I've never met her. She speaks on diversity in the workplace. I really enjoyed her article and had to let her know:

"Enjoyed you article, Imus in Us. You walk your talk. Appreciate your
honesty. We all could learn to become better human beings."

Sondra replies:

"Tommy: Your kind e-mail was such a lovely way to end the week. Thanks for
the words of support. We all just have to do the best we can."

Wow, I made her week with four short sentences. Amazing. We all have that power within us to brighten up someone's life. And it doesn't have to cost a lot of money. What people really want on a deeper level is to feel important and appreciated.

One afternoon, I'm at a wealthy socialite's home for a potluck. Her back yard butts up against a golf course. She is an avid bridge player and once played adjacent to both Bill Gates and Warren Buffet's table.

Someone was making a speech in the patio. She instinctively checks if she's blocking anyone's view and moves aside. She's thinking about others first. What a kind and gracious gesture. The party was a huge success because she made it so.

Afterwards, I was compelled to send her a thank you card. I made sure to do it first thing in the morning. Wouldn't she be surprised to receive a card from someone she just met the previous day?

I'm suggesting these little acts of gratitude do matter. They speak volumes about you. People don't forget your appreciation.

Now if you are grateful and reply with kind acts, will people always appreciate them? I'm afraid not. Usually it may not be their entire fault. I believe most of us receive so little appreciation growing up we don't quite know how to respond.

But the majority of times people will light up with a smile. And maybe reciprocate with a kind gesture or warm words. It's this spirit of giving and holding people, even strangers, in high regard that reveals your inner-character.

So if a motorist lets you into the flow of traffic, give him a thank-you wave. If someone baked chocolate chip cookies for your sick child, give her a hug. If a crew was painting your house, invite them inside for lunch. You'll see that a little gratitude can go a long way to brighten up someone's day.

Warm Regards,


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Tommy Yan helps business owners and entrepreneurs make more money through direct response marketing. He publishes Tommy's Tease weekly e-zine to inspire people to succeed in business and personal growth. Get your free subscription today at www.TommyYan.com.
Tommy's Tools...

My dad gave me his paperback copy of this communication classic from Dale Carnegie. Communications is the core value you must master to move people to action, attract success and champion people to your cause. If you want to lead with passion, become a top salesperson or succeed inside and outside your home—you must read:

How to Win Friends & Influence People


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