A
Blazing Bee Line to Hot Headlines
Dear
Associate,
When
you're surfing the Internet, scanning newspapers, or browsing
through your mail—you've probably discovered one disturbing
denominator. There's usually nothing enticing you to read
the rest of the content. So you move on.
And
unfortunately, so will the prospects viewing your messages...
If
you're an entrepreneur, consultant, author, speaker, or the
Big Kahuna of your company—the most important marketing
asset for you to work on is your headline.
Why?
Because headlines have the power to draw people into your
message. It grabs attention, creates interest, and can halt
them in their tracks.
It's
no surprise that people are busy and suffer from information
overdose. You must stand out from the pack if your message
has any chance of getting read. And nothing increases your
odds better than a "go-for-the-jugular" headline.
Here
are seven Quick and Dirty headline types you can use to draw
people into your website, letter, media release, article,
flyer, ad, or invitation:
1)
The "How-to" headline: one of the most duplicated.
People are always interested in how to get, make, or do something.
Examples would include...
"How
to get all the dates you want"
"How
to cure cancer"
"How to the make the best Sloppy Joe"
2)
The "Benefit" headline: probably the most popular.
People love to find out what they get. Especially if it's
free. Let me see...
"Lose
30 pounds in 30 days"
"Free oil change for life"
"Our fish swam in the ocean last night"
3)
The "Invitation" headline: the type people enjoy
the most. People love to get invitations—especially to
big events. It also makes them feel special because only a
certain percentage ever gets an invitation. Here are some...
"A
special invitation to mingle aboard our new 35-foot yacht"
"Oprah invites you to her Big Birthday Bash"
"Free speech consultation if you're one of the first
five to register"
4)
The "Fear" headline: one of the most effective.
Sometimes a benefit headline isn't enough. Some people won't
take any action unless they stand to lose something. Let's
look at a few...
"What
to do during an IRS audit..."
"Only nine albums left at this special price"
"Warning: Seven signs your mechanic is ripping you off!"
5)
The "Offer" headline: hits you point-blank.
If you have an offer so irresistible only a moron would refuse—this
would be perfect in your headline. Let's see...
"Get
nine CDs for a penny"
"Invest $100 in my pyramid scheme
and receive $1,549 in bonuses"
"Register for my marketing bootcamp and if you don't
triple your income within one year—I'll refund your money
and give you an extra $500.00 for your trouble"
6)
The "Intrigue" headline: simply seductive. You
give enough information to tantalize their tastebuds, but
not enough to award their appetites. Ah...
"What
the Bush Administration didn't want you to know..."
"When dawn never arrived..."
"The seven year itch..."
7)
The "News" headline: great for news or media
releases because it sticks with the facts. Grabs attention
immediately because of the similarity to media headlines.
I got some...
"Woman
loses shirt in stocks marries oil baron"
"One-armed man dominates swim meet"
"Odd couple sisters trade desperation for diamonds"
With
a compelling headline, you reduce the chance they'll skip
your message and increase the odds of making sales. Which
is why you're in business.
Warm
regards,
Tommy
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Tommy Yan helps business owners and entrepreneurs make more
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