Net
Profits of Knowledge...
Dear
Associate,
One
of the most fulfilling work and greatest profit centers you
will come across is selling your personal line of information
products. Imagine producing products that have very little
out-of-pocket expense but have the potential to rake in 100%,
1,000%, or more in Return On Investment. The answer is packaging
your knowledge, skills and experience into CDs, DVDs, print,
online, seminar, and coaching formats.
You'll
be instantly categorized as a leading expert in your field.
You'll create instant credibility. Joint venture deals will
begin to materialize. And other industry experts will hunt
you down for a consultation.
It's
one of the fastest ways to make a name for yourself. Imagine
your name spreading like wildfire throughout the Internet.
You can gradually raise your fees. And you'll capture the
attention of peers, competitors and leaders in niche markets.
What
to do:
1)
For print materials type your knowledge into articles, special
reports, newsletters, books, or workbooks. If you type as
slow as I do, you can make a recording and hire a college
business intern to transcribe it. Also, it's a good idea to
run it by an editor before your publishing date.
2)
For audio products you can produce a single sampler CD, a
CD album, or a series of live teleseminar trainings. These
have a higher perceived value and can make you lots more money.
Especially if you package them in a nice clamshell album with
attractive artwork.
3)
For video products you can record a weeknight workshop, a
weekend conference, or a five-day bootcamp. Bring your own
cameraman and use hi-tech equipment for best quality. For
larger events, think about using two cameras. It really adds
in creating a larger than life event.
And
for the sanity of your DVD viewers, pan the camera once in
a while. Zoom in on the individual asking a question. Don't
leave the camera in a fixed position. This is not the 1960's
with Walter Cronkite.
4)
For online products you can create e-zines, e-books, mp3 files,
e-courses, and downloadable product brochures. Work with your
webmaster to make your products easy to view and download.
Never assume what works best in one type computer will work
best for the rest of the online community.
Please
be aware: Mp3 is a compressed file and is great for home computers,
laptops, IPods, and mp3 players. But at this time, not all
cars are equipped to play them.
E-books
and brochures can be saved in a PDF file. Most PC and Mac
users already have Adobe Acrobat Reader and can read PDFs.
E-courses
can be sent via autoresponder. Your scholar gets lesson one
right away and the rest of the course follows accordingly.
You can program your lessons to arrive daily, weekly or at
three-day intervals.
5)
For coaching products you can plan personal one-on-one telephone
sessions, online distribution channels, or lead a mastermind
group. You have to be at the top of your game when answering
questions and addressing concerns. Since you are considered
a leading expert in your industry by this time, coaching can
become very lucrative for you.
One
of my coaches conducted a 12-month course and marketed to
his database. He gave a lesson each month, passed out homework,
and corrected the assignments. All through e-mail. He didn't
spend one dime.
There
were over two dozen participants. We each paid $7,000 or more.
It was worth every penny.
Can
you see why this business rocks? Can you see yourself collecting
huge fees for your information? What knowledge do you possess
that uniquely separates you from current experts?
Maximizing
your profits...
If
you want to leverage your information products, bundle your
knowledge into larger packages. Turn them into programs or
systems that will promise a desired result. People will pay
more money for a desired result.
Here's
how you benefit...
Adding
a workbook to your seminar will increase your live event's
value. Offering six months of telecoaching after a bootcamp
will greatly augment attendance. And bundling CDs, DVDs, and
printed materials into a home study course can dramatically
raise its perceived value.
Information
products can make you a nice residual income for life. You
produce it once, and with consistent marketing, it can sell
forever. Which is a very nice way to make stay-at-home income.
Warm
Regards,
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Tommy Yan helps business owners and entrepreneurs make more
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