Million-Dollar
Mindset
Dear
Associate,
One
of the most valuable success lessons to master is: Becoming
the person that you are striving to be. For instance if
you want to become a millionaire, start behaving like a millionaire.
Develop the mindset that distinguishes you from the majority.
Then begin to live out that mindset.
I
remember a time when the only clothes I had in my closet belonged
in a JC Penney's catalog. This was before I discovered they
even had a suits section. Growing up in a lower middle-class
environment, I had minimal exposure to accessories such as
ties or cuff links. The dress shirts I wore came in small,
medium or large.
One
day a confidant showed me a different catalog...
He
invited me to an Italian clothier. He explained that the finest
tailors are from Italy and Hong Kong. And they would make
you look like a million bucks.
At
Spaccio's, I entered a world I've never been. Their suit selection,
style and colors were definitely not JC Penney's. And they
stocked a lot more than three shirt sizes. They know how to
make you look dynamite.
I've
always believed: Clothes don't make a man. The man makes the
clothes.
But
let me say this: strangers treat you with more regard when
you dress nicer. Especially the opposite gender. They tend
to smile more and are extremely open for dialogue.
What
a valuable lesson to learn. Now let's look at making changes
from within. This becomes more challenging because it usually
requires improving on personal behaviors.
If
you receive a surprise statement billing you for three years
of local business taxes that you've never heard of, or the
bank has assessed your credit card account a first-time-ever
late penalty fee for being one day late yet the customer service
lady from overseas continues to parrot that you're a valuable
long-time customer, or the dry cleaner has destroyed your
dinner gown — you have to do everything within your power
to keep your cool and not let it gnaw at you.
Don't
allow negative stuff to overcome your good senses. Don't let
it have power to control your gut emotions. And don't allow
it to best you.
This
is a struggle you have to win if you want to attract the best
and brightest people. Because like attracts like — winners
attract other winners. So don't let your guard down for one
moment. One John McEnroe 'moment' could do you in.
Imagine
being followed by a movie camera capturing everything that
goes on. You are the star. What do you want the audience to
see when they play your film? Hopefully the best in you. That's
why it's critically important to keep your guard up.
And
finally, because most of us are involved in business, the
way a prospect perceives you is a direct result of the message
you send from your marketing materials. The look of your marketing
promos has to be congruent with your core message.
If
you have typos, print your brochure on flyer paper, or pass
out tenth generation photocopies of an article — you're
not going to get a lot of traction. Especially if you're prospecting
business owners, CEOs and management people.
The
same holds true if your website appears cheesy with overpowering
color schemes, twirling logos, and fonts that are not reader
friendly. You only have a short time to persuade your visitor
to stay, so invite her in with valuable information, tips
or tools. And with a website that's easy to navigate.
Some
other ideas to ponder...
Maybe
it's time to send your newsletter in a snazzy-colored, foil-type
envelope instead of the standard manila. Perhaps sending a
CD or DVD with a cover letter can be more effective than a
mailing containing your catalog. Or maybe it's time to graduate
to a four-color brochure or catalog.
I
can go on about the million-dollar mindset, but I'm sure you
get the picture. Run your business and personal life like
it's already reached that next plateau. You'll then reach
your goals in shorter time.
Warm
regards,
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Tommy Yan helps business owners and entrepreneurs make more
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