Political
Sales Pitch
Dear
Associate,
If
you had the chance to watch the showcase of speakers at the
2008 Democratic National Convention you'd probably agree they
are a talented assembly of orators led by Senator Barack Obama,
Senator Hillary Clinton and former president Bill Clinton.
I'd also praise their speechwriters for their fantastic contribution.
Yet it takes a great communicator to energize the written
word to life with passion, meaning and a persuasiveness that
drives the message home and into people's hearts.
Not
long ago autism expert Chantal Sicile-Kira gave our speaking
group seven quick tips on political speaking. These tips will
benefit you if you're thinking about giving politically speeches
or running for office. I've included my take on her tips.
Take
it away Chantal:
1)
Be yourself. That means being genuine, authentic and natural.
It's really not appropriate to model someone else's style.
If you're sad, show your sadness. If you're happy, show your
enthusiasm. Avoid projecting a frozen face. It reeks of insincerity.
2)
Don't be afraid. That means be confident. Use powerful
gestures. If your audience detects any signs of nervousness,
stuttering or uneasiness that's a sign of weakness
and people may assume you don't believe what you're saying.
3)
Establish a connection. That means look at your audience.
Give them some attention. They want to connect with you. They
also want to hear a message that's designed with them in mind.
And not only about you or your party's accomplishments.
4)
Be grounded with your audience. That means your speech
has to sink in with the majority of your audience. If you
talk about one specific topic, and you stay there, you may
risk neutralizing or even polarizing the rest of your crowd.
5)
Breathe deeply. This is critically important. If you want
to project your voice, stimulate the crowd with vocal modulation,
and punctuate certain words or phrases you may want to use
deep breathing. You get power and punch from a deep breath.
Great speaking begins with a great breath.
6)
Show how much you care. Your campaign message usually
hinges on moving the masses from darkness to light. On offering
hope. But if you can't show how much you care, how much you
believe in your message, or how crucial it is to become partners
for a better world it will fall on deaf ears.
7)
Dressing snazzy with jewelry. I'm sure Chantal was trying
to be humorous stating that if you (as a female political
speaker) mess up at least you're still able to look
nice. I don't believe there's room for taking this type of
chance in politics. Darker business attire is best because
it helps people, especially the TV and big screen audiences,
focus on your face and eyes.
Are
you ready to hit the political trail? The important point
to remember is we won't believe your message unless you believe
your message. So how badly do you want our votes?
Warm
regards,
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