Quick
Cure for Procrastination?
Dear
Associate,
I
wrote a one-page introductory letter to break into the hospice
industry. The letter was in a story format—unlike the
majority of these kinds of letters floating around. The outcome
I wanted was to pique enough interest for the receiving party
to call.
Before
I sent it out I asked my colleague Anna to review it. I trust
her feedback and it also gives me a second pair of eyes. I'm
glad I did.
She
let me know there was a weak transition. She was right. Because
I wanted to keep my message to a single page, it was a challenge
to squeeze everything I wanted to say on it.
I'm
guilty of breaking an important copywriting rule: to take
as long as you need to say all that you want to say.
So
all I had to do was finish up the new letter.
That
was over two weeks ago. Yes it was in my consciousness...
in my things-to-do list... but as of this writing I still
haven't touch that letter.
What
happened?
It's
called procrastination. Plain and simple. I can give you a
bunch of valid excuses, but that won't fly because I have
zero results to show for it. And without results, there's
no business being generated.
What's
the quickest cure for procrastination?
Setting
a deadline. Each time my associate sets a deadline for me,
my projects get completed. It's a great feeling not to have
anything hanging over me. And I don't feel guilty anymore.
If
you impose deadlines for yourself—you won't believe the
projects you'll complete. You can then focus on other activities
or pursuits. You could possibly be the envy of everyone in
your sphere of influence.
Warm
regards,
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