10
Low Cost and No Cost Publicity Tips
Dear
Associate,
You've
got a public event you want to promote. Maybe it's a seminar,
an art show or a street festival. Advertising isn't in your
budget and out of the question. What will you do?
Here
are 10 publicity tips for you to consider:
1)
Flyers. This is still a cheap and effective way to get
the news out. Posted on college campuses, sent as mailers
or as a PDF attachment—flyers get the job done.
Event
flyers that rally people for a specific cause are very effective.
Especially if the copy teases them with benefits. Flyers that
make announcements are less effective.
2)
News release. You describe the who, what, where, why and
when of your particular event. It's quite common to establish
credibility and to quote from the primary person involved.
You'd also want to add a short biography and a contact person
to round out the release.
3)
Articles. Get to know your local reporters or journalists.
They're always looking for stories that are interesting for
their respective audiences. Human interest stories add a welcomed
balance to all the negative headlines.
You
can also write and post articles to online sources for no
cost. Sites such as EzineArticles.com allow you to add your
link onto the posted articles. Articles that are controversial,
debunk a myth, saves lives, or related to the latest news
gets the most readership. Articles can establish you as an
authority in your field.
4)
Affiliates. Locate and partner with peers willing to cross
promote to each other's database. Both groups benefit without
the expense of prospecting for new clients.
5)
Calendar listing. This serves to announce and inform the
general public about your upcoming event. Your target market
will be the ones who show up. Have your listing posted at
least one issue ahead of your event.
6)
Pitch letter. In 100 words or less you could pitch the
media to be considered for an interview on their show. Or
another option could be to do a feature story, news profile
or television segment about your business, a critical concept
or an important event that is newsworthy.
7)
Social media. Facebook and Twitter head the list, but
don't stop there. No cost online listings such as Craigslist
and Backpage can serve as valuable tools to get the word out.
Even Meetup.com can serve to get the word out.
8)
Website. Usually you'd have the event page linked to your
homepage. Then you'd have your shopping cart linked to your
event page. This makes it fast and easy for patrons to purchase
tickets online. You can drive traffic to your website from
the other nine sources listed in this article.
9)
Gas Station TV. I used to get annoyed watching Jessica
Simpson selling acne products while I'm pumping gas. I'm not
annoyed at her, just her commercial that ran every other minute.
Today
I've changed my tune. Because the folks at GSTV have gotten
their act together and are allowing no cost exposure of your
public event. It's easy and painless to list your event on
their website. And with careful consideration, you may even
see it aired on their network.
10)
Word-of-mouth. Social clubs, family or business associations,
and groups such as the Rotary Club may serve as megaphones
for your event. Just ask for a mention in their bulletin,
newsletter or at their next function.
Promoting
an event shouldn't have to cost you a small fortune. Not if
you know how. Use these ten tips to bring a flood of people
to your event minus the high cost.
Warm
regards,
Want
to include this article in your newsletter? You can if you
include this blurb:
Tommy Yan helps business owners and entrepreneurs make more
money through direct response marketing. He publishes Tommy's
Tease weekly e-zine to inspire people to succeed in business
and personal growth. Get your free subscription today at www.TommyYan.com. |
