Idol,
Video and Your Self-promo
Dear
Associate,
It
had to be one of the highest rated, most entertaining and
energy-driven side shows of any National Speakers Association's
National Convention. The music began. A young man walked onto
the stage and performed a dance routine to every genre of
American pop music from the 20th Century. Solo.
Afterwards
the crowd erupted in a wild, ecstatic frenzy reserved for
rock stars and celebrities. He had the audience on their feet
begging for more. Where did they find such talent?
YouTube.
At
the time, he was the hottest thing in online video. His new
fans shared that video to all their friends. And his video
advertisement spread like a virus.
What
can this mean for you?
One
of the fastest and most powerful marketing strategies for
getting results overnight is by producing videos, uploading
them onto the Internet, and then promoting them. It's the
latest craze to get well known on a budget. And you won't
have to face national humiliation staring into the eyes of
Simon Cowell to get there.
The
production costs are minimal. You'll receive instant recognition.
Your adoring fans can then promote your video to their e-mail
lists, post the link on their blog, or embed it onto their
website.
You'll
save time and money from producing, duplicating and then sending
out your sample DVDs through traditional snail mail. You won't
have to pay for additional space on your website's host server.
And you can crank out a bunch of videos in the morning and
present them to potential clients across the globe in the
afternoon.
Here's
what else your online videos can do:
1)
It's your teaching tool. You can upload short tutorials
and lessons that compel people to find out more about you
and your programs. You can demonstrate how to perform a certain
task that pictures or graphics from your accompanying book
cannot fully explain. And you can visually present a certain
method or technique that's hard to picture from listening
to audio files alone. It's actually your talking article.
2)
It allows you to show-off your talents. You can sing your
latest original song and get feedback from online music communities.
(This is a far cry from garage bands.) You can display your
latest technical masterpiece to WOW headhunters from various
industries. Or you can give a snippet of your keynote speech
— showing the audience anticipating your every word.
It's actually your movie trailer to the world.
And
finally...
3)
It's your shameless plug. Maybe you'd like to promote
your products, your services or your company. Perhaps you'd
like to create interest in your recent coaching program, a
public seminar or your mastermind group. Or perhaps you'd
want some press for your latest business launch, website or
book signing. It's actually a commercial for You, Inc.
Your
online video can be the teaser pointing back to your business,
to other related videos or to a commercial website. It also
puts a face on fresh talent and on tomorrow's rising stars.
And it has the power to catapult you from an unknown —
like the young man above — into an overnight sensation.
Warm
regards,
Want
to include this article in your newsletter? You can if you
include this blurb:
Tommy Yan helps business owners and entrepreneurs make more
money through direct response marketing. He publishes Tommy's
Tease weekly e-zine to inspire people to succeed in business
and personal growth. Get your free subscription today at www.TommyYan.com. |
