Power
of Vulnerability
Dear
Associate,
She
made her way toward me with tear-filled eyes. I have never
seen her like this before. She had something she wanted to
share with me. Something important she wanted me to hear.
She
confided that my message about my relationship with my mom
had moved her. She had just returned from her trip visiting
her son and his family back east. They had begun making amends
for all the years they've drifted apart. At the end they hugged
for the first time ever.
It
was a magical moment. Even more so because she is a grandmother.
I was ecstatic because of her renewed relationship.
Then
we embraced in a tight hug. Time stood still in that special
moment. I was consumed with both emotional joy and pain. The
pain of a relationship gone cold but the joy of making
up for the past.
I
was deeply touched by her story, which was almost a carbon
copy of mine. Which may be almost a carbon copy of some of
you who are reading this. As speakers and coaches it's one
of the greatest feelings knowing you have connected with someone
on a soul-to-soul level.
But
how did she and I arrive at that monumental moment?
We
arrive there by revealing our authentic selves. We remove
the mask that hides our personal flaws, faults and failures.
We stand naked in our truth before our audience. In short,
we become vulnerable.
Three
reasons why being vulnerable is powerfully magnetic:
1)
Your audience and you become one. The invisible wall separating
your listeners and you is shattered. You develop an instant
bond because you have been where they are now, or have been.
Your vulnerability allows them to experience their vulnerability.
2)
You don't have to try as hard to prove your point. You
no longer have to convince anyone that you are right. People
will give you a bigger space to operate because you have established
a deeper level of trust, support and rapport.
3)
Your audience becomes empowered. They will become more
drawn to you because revealing a personal flaw seems to elevate
them to a power position. Not in a dominant power position
but in a relational power position. They know something
about you, but you know nothing about them. Which makes you
quite irresistible.
As
a communicator, being vulnerable and baring your soul may
be one of the toughest things you will ever do yet
it can be one of the most rewarding and liberating. Yet once
you have mastered this skill, you'll always have an engaged
audience who will want to love you, embrace you, and be on
your side. You have now become a magnetic messenger.
Warm
regards,
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