Who
Cares?
Dear
Associate,
My
colleague Denise got on the phone for part one of a three-part
small group teleconference call with her speech coach. She
was supposed to craft a compelling opening for her talk. She
spaced out and didn't complete her assignment. Her coach wasn't
pleased.
For
speakers, the opening is probably the most important part
of the speech. That first line, phrase or paragraph will either
compel people to the edge of their seats or have them plotting
to leave the room. (Ahem, to use the restroom, of course.)
It's critically important to engage your audience during the
opening.
Now
Denise respects her coach. She has listened to his audio book
and attended his one-day workshop. I'm sure she didn't want
to let him down.
She
confessed that before the callshe was so stressed out
about not completing her homeworkshe decided to take
a walk along the beach. Listening to the ocean has a calming
effect and is definitely good medicine. As she stood watching
the surfers and waves she blurted out, "Who cares?"
Why
should she worry about this call anyway? This wasn't a life-threatening
situation. This certainly was not one of life's red alerts.
When
she relayed that story to me she was smiling, relieved, almost
patting herself on the back as if she discovered one of life's
universal answers. First I thought that was okay because who
needs extra stress. But after letting it rattle in my brain
I concluded that it was a cop-out answer. And it's quite possibly
the most dangerous anti-success attitude on the planet.
She
took no action. Therefore she couldn't get the results she
wanted. When there's no sowingthere's no reaping. If
she were in school, she'd get an "F" grade.
Think
about what a mother would do if her newborn needed a change
of diapers. Picture a suspicious character loitering around
your car. What if Starbucks went belly-up and began shutting
down?
There'd
be a whole lot of caring then.
In
Denise's case, she wasn't in fear of losing anything. It was
only homework. She could make it up by the next call. She
didn't believe it was a high priority.
But
it was...
Because
it reveals a great deal about a person's mindset. Results
are key in coaching programs. It shows the coach what areas
to concentrate on for each client.
Zero
action equal zero results. Some action will reap some results.
Even a bad result is regarded higher than no results because
it can be improved upon.
Even
more...
Not
only was Denise holding herself backshe was delaying
her teleconference group from progressing forward. It's equivalent
to having a team member not show up for the game. This was
definitely a no-no. All stemming from the attitude of "Who
cares?"
Here's
what we must ask, "If the Law of Attraction were factored
in: What would a person who didn't careAttract?"
Answer:
More of the same.
If
you hired a guy to tile your bathroom within three days, but
it took him ten, would you hire him again? Or refer him to
any of your neighbors? Probably not.
By
showing people we care about them, and ourselves: we attract
more good into our lives. And more prosperity.
Warm
Regards,
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