Will You Own this One-in-the-World Treasure?

Dear Elvis Fan,


It's been immortalized in song, highlighted in movies, featured on TV, and sought after by people around the world. It turns heads wherever it goes. It stops conversations in mid-sentence.

Wherever it is, crowds draw, and the buzz starts. It's partly the object itself, and a generous dose of the man who owned her. Because even decades after his death, that man has an influence that transcends time.

That man is Elvis. And the object I'm referring to, is the legendary pink Cadillac he drove around in. The actual car that graced the driveway of Graceland.

This extraordinary car has carried movie starlets and presidents. Lovers and friends. And of course, "the King."

This is the car Elvis drove until his timely death. The car that holds more history than probably any other. The unique, bold, and breathtaking car that is instantly identifiable to millions around the world.

And now, it could be parked in YOUR driveway. You could sit in the very seat Elvis sat in, shift the very gear lever he shifted, and turn the very steering wheel he turned.

Because this extraordinary automobile is now available for purchase...

The Presley Estate has engaged me to sell this national treasure to one very lucky individual. And that individual could be you...

So you're probably wondering how to get your hands on the famous pink Cadillac...

Purchases of this nature are usually awarded to the highest bidder. The bidding begins at 1.3 million dollars. And the bidding closes on midnight, January 31st, 2005 (PST).

There are no discounts. No warranties. No Gas Guzzler's Tax. And you might arouse a few chuckles if you're asking for a guarantee. If you bought this car for anything under two million dollars—It would be a steal!

Remember, this is a one-of-a-kind item. This is the dream car Elvis bought for his mom right after he became a star. This is not a replica. It was driven by "the King" himself.

Imagine friends, car buffs, and your mayor wanting to see your new treasure. You'd be an instant celebrity and the talk of many towns. They'd "ooh" and "aah" over your "wheels" as you're cruising down Main Street. Better take out extra insurance just in case careless drivers or pedestrians get in an accident while drooling at your ride.

And as an American Elvis fan, I'm sure you'd love to see this world treasure kept on U.S. soil. So the Presley Estate has authorized a website (www.ItsNowOrNever.com) that reports the highest current bid in real time, and from country of origin. You'll have the opportunity to upgrade your bid anytime up until midnight, January 31st (PST).

There's just one catch...

Having the highest bid won't guarantee you'll be awarded the car. Because this treasure is so closely tied to 50's Americana — it will be up to the Board of Directors at Graceland to oversee and award this cherished prize. From the top three bids, the Board will scrutinize your background and your intentions for Elvis' beloved Cadillac.

If you are one of the top three bidders, you will receive a five-page questionnaire to fill and return. Afterwards, prepare for a phone interview with the Chairman of the Board.

Believe me, this is the best way to preserve this national and world treasure. And to safeguard the sanctity and integrity of the American spirit. I'm sure you'd agree.

But wait, it gets better...

If you're the lucky new owner, you'll travel to Graceland where Priscilla Presley will present you the keys captured via satellite TV. Then you'll drive the pink Cadillac around Graceland for the cameras and fans with Priscilla seated beside you. Both of you waving at excited fans. You'll bask in an instant rush showered by deafening cheers.

The whole world will finally get to meet you...

The DJs from Oldies Radio will be there. So will tourists armed with video-cams. And roving reporters wanting interviews. And car enthusiasts dying to look under the hood. And beautiful starlets from past and present requesting autographed photos with you.

There may be future book contracts, talk show appearances, magazine interviews, a gazillion websites, and possibly movie deals in the making. That's just a few of the possibilities because Elvis will live forever. And so will his famous pink Cadillac.

It will be an event of many lifetimes...

Graceland will play 50's and 60's tunes and award prizes for the dance contest. Fans will come adorned in Fifties outfits. There will be live band Karaoke. You'll feast on catered Fifties Favorites. And The Flying ELVI will land on Graceland to make this day simply unforgettable. Which leads me to ask you...

Can you really afford to miss out on this once-in-a-lifetime world treasure?