The Legend Lives...
The Pony Car is Back and it's Better than Ever!

The time is now. The car you have been waiting for is in! The all new, redesigned Ford Mustang is now in our showroom! Get down here quick and you can drive one home today.

This is the Mustang you have been waiting your whole life for. Guided only by its legacy, our engineers took a clean-sheet design approach to give birth to an all-new platform. This includes a new chassis, new suspension, re-engineered solid rear axle, new powertrain, new transmission, new interior and hot new styling.

It has the original soul of America's original ponycar, with all the technological advances that science can offer. Mustang gains some 6 inches in wheelbase and overall length vs. the 1999-2004 generation, and is about 100 lb heavier. The underbody structure replaces one that dated from 1979, though Mustang retains a solid rear axle rather than adopting independent rear suspension. Base V6 and GT V8 models return in Deluxe and Premium trim.

This is the state-of-the-art Mustang, like nothing you’ve ever driven before...

The 2005 Mustang GT is the first mainstream production Mustang to break into the 299-horsepower barrier. The 4.6-liter-aluminum V-8 has three-valve heads and cranks out 300 hp and 320 lb.-ft of torque, while the new SOHC V-6 engine generates 210 hp and 240 lb.-ft. of torque.

New options available this year include front side airbags that cover torso and head, and an Interior Upgrade Package, which includes a dashboard button to change instrument lighting from green to one of 125 other hues. All Mustangs come with air conditioning and CD player. The Coupe has 50/50 split folding rear seatbacks. Leather upholstery is standard on the GT Premium, optional on other models. The GTs include grille-mounted fog lamps and a rear spoiler.

Complete Warranty…

Your Mustang comes with a basic 3 Years or 36,000 Miles warranty. The drivetrain is also covered for 3 Years / 36,000 Miles and your Mustang is protected against corrosion for 5 Years / Unlimited Miles. It comes with a Roadside Assistance plan for 3 Years / 36,000 Miles as well.

What’s the Cost?

The suggested list price for this dream car is only $19,215. So for under twenty grand, you drive home in America’s favorite muscle car. With all the warranty protection I mentioned above.

Special Offer…

Because you’ve purchased a car from us in the past, you qualify for a special discount. You can take $500 of any Mustang model in stock.

But you have to act fast…

Your special $500 discount only applies to the cars we have in the showroom. And we have four coupes and three convertibles ONLY. Once they are gone, the special discount disappears! And then you’ll have to wait until we can get our hands on some more. And we expect this entire model year to sell out quickly. So you must move fast if you want to drive home the ponycar today!

Call me now at (305) 444-4444 and let me know what time you want
to come in. I have a car fueled up for a test drive, and we can calculate the value of your trade in. But call me quick! Before these seven are gone.

Sincerely,


John Jones
New Car representative

P.S. Remember that you get a $500 discount as a loyal customer. But you have to get in before all seven Mustangs are gone!

Famous Filly Reclaims America!
Revival of the Fittest...

Dear Car Enthusiast,

She's back from Motor City - totally re-skinned to resemble her forerunners from her glory years. She's gritty, potent, and eager to assault America's highways and alleyways. Her rake is aggressive. Her legacy - unrivaled. Even state troopers have orders to request back up when they see her nostrils flare.

Domesticated, she's not. Gutsy, she is. You may corral her, but the minute the gate unlatches - she'll bolt for open territory.

She's the all-new 2005 Ford Mustang. She's different from the one your father drove. And radically different from the previous style. And she's sitting in our showroom. Get down here quick and you can drive one home today!

This is the state-of-the art Mustang, like nothing you've driven before...

What lies above:

She's refined with touches from yesteryear's hi-performance Bosses and Shelbys. Her aggressive stance starts with a low nose and wedges upward toward a low-rise rear wing spoiler (GT). Make no mistake, she's NOT an attempt to copycat a best-selling car.

She has the classic pony car's long hood and short deck. A wide front with leaning grill and fastback roofline completes her profile. A chrome mustang medallion centered on the grill between two over-sized driving lamps (GT) accentuates the front with a round chrome Ford call-out in the rear. She's bold, sleek, and the perfect eye-candy.

What lies beneath:

If you like the ride of stretch limos, you'll be impressed with the Mustang's stable ride. That's because she stretches 6 inches in wheelbase and 4.4 inches overall over the previous generation. And this luxury ride comes with minimal weight gain.

You'll appreciate the control you'll have over the new "Stang." There's less jiggle, especially in the ragtop. The shake, rattle and roll has disappeared with redesigned chassis. She's firmer, more precise, and predictable over the previous model.

And since safety is everyone's concern, the new "Stang" has:

• An independent front suspension to soften the ride and reduce saddle sore;
• Front and rear sway bars to keep you in stride and avoid getting thrown;
• 16 or 17 inch rims wearing sticky Pirellis to grab the road; and,
• ABS vented disc brakes all around to stop your pony on a dime.

The guts behind the glory:

When the sheriff sends his posse after you, the 300 stallions in your GT will give you plenty of giddy-up. The wilder triple-valve 4.6-liter aluminum V-8 twists at 320 lb.-ft. of torque, while the milder double-valve SOHC V-6 generates 210 hp and twists at 240 lb.-ft. of torque. They'll never catch you by playing cat-and-mouse in the badlands.

The original ponies had four-on-the-floor, which is still top choice among outlaws. With your new "Stang," you'll shift with the Tremec 5-speed manual or the optional 5-speed automatic. Both able to handle the transition from mild gallop to raging stampede.

Pops may have told you stories about courting mom in his mean machine. How he laid down rubber for an entire block. And how the cops never caught him. So Ford added a touch of nostalgia, which springs from the rear-wheel drive solid axle. Just like the one in dad's car.

And don't forget your Mustang has to breathe. Especially when pushed hard. Twin pipes prevent your "Stang" from collapsing.

Department of the Interior:

No need to checkmark these because arctic air conditioning and CD are standard equipment. Bring your favorite tunes down for your test drive. And you don't have to wear baggy pants or tattoos to register yourself as "hip" by opting for the street-pounding Shaker 1000 stereo with humongous subwoofer.

The dash is bright, clean, and the fighter pilot inside you will appreciate the chrome bezels surrounding the gauges. And unlike other cars, we didn't dump a bunch of fake wood trim to inflate the price.

Even better...

You can now walk away from a collision because of the new front side airbags. Another new item is manually setting the moods you want by changing the instrument lighting cluster to any of the 125 different colors.

But those options pale in practicality to the new anti-slip seats that grip you tight when you're hanging corners. No need to hang on the steering wheel or push against the armrest when you're attacking curves. And if you want to impress mom, get the leather seats with the Premium Package.

You can pack more items with the 50/50 split folding rear seatback - a must for weekend excursions. Fishing rods, skis, and even fluorescent bulbs are a snap to carry.

What's the cost for this hi-tech pony?

Not as much as you think. Because car insiders have always regarded Mustang as the best bang-for-your-buck car on the market. And that's STILL true today.

The suggested retail price for this dream car is only $19,215. So for under twenty grand, you can drive home in America's favorite pony car and watch your neighbors go "gaga" when you pull up. Here's what will happen...

Local car buffs will regale you with stories of muscle car street fights. Neighborhood kids will ask to help wash and wipe her. And weekend cruisers will slow down when approaching your driveway before lighting up their treads.

You're off the hook...

During rush hour, you may need to gun your "Stang" around slower animals. You'll be delighted to know you won't be stuck with a lame pony with our 3-year/36,000 miles factory warranty on parts, labor, and the entire drivetrain. Just bring her in if she acts like a nag.

And whether you're driving on cement, asphalt, snow, mud, sand, or salt - you're backed by our 5-year/unlimited miles warranty against corrosion. It's the best umbrella protection against harsh winters and acid rains.

And you'll never be stranded with our 3-year/36,000 miles Roadside Assistance plan. Just one call to our customer care center plugs you into our national safety net.

Special, Time-Sensitive Offer!

Because you've been an exceptional customer, you qualify for a special discount. You can take $500.00 dollars off any 2005 Mustang model in stock from now through the 4th of July. It's our way of saying "Thanks" to our loyal customers.

Just bring this letter in to receive your $500.00 discount.

But you must hurry...

There are ONLY seven models left. Last time I checked - there were three ragtops, two GTs, and two coupes.

We expect this new model style to sell out quickly. Once they're gone, the special discount disappears. And we don't offer rain checks. So you must move fast if you want to drive home your pony car today!

Pick up the phone and CALL ME NOW at (305) 444-4444 to let me know what time you want to come in. I'll have a car ready for your test drive, calculate your trade-in value in minutes, and crunch the financing numbers while you're turning heads on the boulevard. But call me now! Before these first seven are gone.

Yes, the legend lives. The pony car is back, and it's better than ever. Come down today to select your dream car.

Sincerely,

John Jones
Your Mustang Consultant

P.S. This new filly is not for "Girly Men." If you kick down on the pedal, you'll paint two solid black lines behind you. And if you're the "look-at-me" type, you'll turn more heads going topless. Better lasso one before they're all gone.